I’ve never believed too much in looking at what your competitors are doing.
Of course, you need to understand your market. But there’s a difference between understanding it and letting it define what you do.
Someone will always be cheaper. Someone will have a bigger space. Someone will launch something new. Someone will do something you wish you had thought of first.
You can spend your energy reacting to all of it. Or you can spend it asking a much harder question:
Are we better than we were a year ago?
Is the experience better?
Is the service better?
Is the team stronger?
Are we taking more risks?
Are we giving people a reason to remember us?
That’s the competition I care about most.
Not becoming better than the business next door.
Becoming harder to compare to anyone at all.




